An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. Buy Rent Sell Sign In Create an Account About us Scholarship Contest Cheap Textbooks: Our 2023 Guide FAQ. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. Find 9780230361645 An Introduction to Franchising by Webber at over 30 bookstores. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising.
exports, agriculture, manufacturing, and supply chains. Because America is the world’s most mature and sophisticated franchise market, use of the franchise model internationally is a competitive advantage for U.S. Applied theory is evident in the broad range of real-life case studies included in the book. Franchising as we know it today emerged in the U.S., but has found success across virtually every culture on Earth. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Book excerpt: An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. This book was released on with total page 288 pages. It is also a must-read for anyone wishing. Book Synopsis An Introduction to Franchising by : Robert Webberĭownload or read book An Introduction to Franchising written by Robert Webber and published by Bloomsbury Publishing. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing.
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